There aren’t many companies who list their winning bonus dollar breakdown for riders on their website.

Then again there aren’t many riders who have been as closely involved with as many top level riders in BMX and MTB as THE. You don’t have to look at any gate, grid or start hut anywhere in the world to realise how deeply imbedded they are in our sport either.

From their fantastic range of stunning looking, stun saving full face helmets through gloves and grips to race gear and guards. THE have always concentrated on the kit that you never want to think about before the gun goes, but is crucial in getting you to the flag first. Because they know that even heavily sponsored World and National champions all start off as self financed privateers they’ve always made sure it’s results that get them used, not spending your hard earned money on lining pockets for fake recommendations.

In other words, if there’s a place in the hall of fame for the small guys who make a big difference at every level of sport, but don’t expect a big payout for it, then that seat should definitely be reserved for THE.

THE is distributed in the UK by Silverfish. Here at Silverfish we’re really proud to be a founder supporter of the MTB Hall of Fame. That’s because we’re proud of the part we’ve played by delivering the best biking gear from across the globe into the best UK shops.

We scabbed our knees and bloodied our shins while Barrie Clarke proved wheels were the fastest way to cross Wales in the Man V Horse race. We saw the late great Jason McCroy introduce riser bars, tattoos – and let’s be honest – real style into racing. We’ve seen Rob Warner turn from being the first UK World Cup downhill winner to being the instantly recognisable rowdy voice of global MTB TV, and in the time it’s taken for Steve Peat to become World Champion and Nick Craig to prove he’s a perpetual motion XC terminator, we’ve laid down serious milestones of our own.

So here’s to the new MTB Hall of fame and all the inspirational icons in it – long may it continue.



Registered Company Info

Pacific Edge Events Limited
Vein Cottage
Longnor, Buxton
Derbyshire SK17 0LG

Registered in England & Wales Registration Number: 05379596

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